Local Agency pitches it just right…
Penarth-based Washington Design Consultants have won a national design pitch to re-brand Erasmus, the Lifelong Learning Programme managed by the British Council in the UK on behalf of the European Union.
Washington Design Consultants beat national competition to promote the positive benefits of the Erasmus programme and raise awareness among sixth formers and HE students.
Judith Thomas, Erasmus marketing manager at the British Council said, “For higher education students, the Erasmus programme offers a fantastic opportunity to study, work and live in another European country as part of their degree. Not only does Erasmus help students academically, personally and ultimately professionally, personally, it can be a life-changing experience.
“Our brief was about developing a vibrant, fun and colourful identity for Erasmus in the UK that has particular appeal for 16-21 year-olds.
“Washington responded with great enthusiasm; their concepts were well researched and backed up by a service focused on getting the job done.”
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on Friday- Oct 3rd- 2008 at 10:04 am.
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