02 Feb The Christmas Ad: How the Monster Under the Bed Highlighted the Elephant in The Room
“It’s here! It’s here!” The cries called out across UK households this morning. School jumpers hovered half on, spoons of cereal hung suspended and mugs of coffee paused mid sip: it was here. The John Lewis Christmas advert was here. Such is the excitement surrounding the launch of the department store’s annual Christmas offering that it almost eclipses the main event...