Approached us to design their entire brand strategy. GHL Sourcing source goods from Asia from an extensive range of factories for their clients. They needed a brand identity that established them as a global market presence. Our concept was based around visually depicting a symbiotic relationship. We conducted research and came up with an infinity loop/ figure of eight design (which is also a lucky number in Asia) design. The colour palette was chosen to reflect the vibrancy of the Asian market with with the red hues being a nod to Asia’s association of the colour with luck.
Their identity was brought up to date by developing a geometric version of the loop/figure of eight. The design also could read as two boxes being exchanged between Asia and Britain -reflecting GHL Sourcing’s business model. Gill Sans was chosen as the typeface as it is easy to read: an important consideration given the nature of the business and how a large percentage of their target audience are not native English speakers.
We employed their branding to all their corporate communications. This ensured a synergy across all media and created a sense of professionalism across all contact points. We also created an infographic to simply explain the companies processes to prospective clients.